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Sample Marketing Resumes

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Sample Marketing Resume

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Jane Smith 

123 Main Street 
New York, NY 12321
Home: (123) 321-1234
E-Mail: jane@nyu.edu

OBJECTIVE: Strategic Planner in Advertising Sales

SUMMARY OF QUALIFICATIONS

  • Over 16 years successful experience in display advertising sales for major publications
  • A high-energy achiever in advertising sales with great success in reaching key decision makers at executive levels
  • Recipient of four sales awards for outstanding performance in teamwork, innovation, leadership and productivity

RELEVANT SKILLS AND EXPERIENCE

Strategic Planning

  • Implemented strategic marketing plans within the framework of clients' overall marketing objectives, which brought in new business while broadening existing sales.
  • Appraised feasibility of new business sales strategies and made recommendations to clients, which broadened their exposure in the marketplace.
  • Leveraged clients' advertising dollars by utilizing the resources within the XYZ Advertising Organization.

Cross Promotions

  • Developed and implemented cross promotions, which provided value added recognition to two or more clients.  Examples:
    • Cross-promoted the Big City Travel Show with KKTZ Radio involving a sweepstakes contest for consumers, which successfully built awareness for the Big City Travel section and promoted the radio station.
    • Cross-promoted travel and tourism to Hawaii through Major's Department Store signage, KKTZ radio spots, a luau event for travel agents and customers and a sweepstakes contest.

Partnership Marketing/Alliances

  • Brought clients together to achieve brand awareness, gain exposure in different markets and tap into new customer databases
  • Coordinated with Marketing Research and Creative Services Department to develop materials for more effective sales presentations
  • Used market research to effectively expand market share by proving to clients the cost effectiveness of the Big City Times, thus stealing dollars from the competition

WORK HISTORY

 

2005-Present  International Advertising Sales Rep. BIG CITY TIMES, Austin, Texas

1999-2005 National Travel Advertising Sales Rep. COASTERS PUBLICATIONS, Phoenix, AZ

1997-1999 Retail Sales Advertising Rep. THE WALL STREET JOURNAL, Los Angeles, Texas

EDUCATION

 

M.A. Public Relations, Arizona State University

B.A. Anthropology - University California, Austin

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